Don’t let Buy-Online-Pick Up In Store Side Track Omnichannel Strategies!

Don’t let Buy-Online-Pick Up In Store Side Track Omnichannel Strategies!

Holiday shopping season can overwhelm retailers with brick-and-mortar locations. In-store support teams are already swamped with pricing, display, receiving and same-day placement of new goods on the floor and daily replacement and recovery, so further distracting teams with filling online orders to be picked up in stores can hurt the in-store business and cause significant delays. This article from Shelley E. Kohan offers three short-term strategies for the this year and three longer-term strategies to put in place next holiday shopping season.

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